Kessler Institute for Rehabilitation Recognized for Excellence in Medical Marketing
June 9, 2009
West Orange, NJ – Kessler Institute for Rehabilitation, one of the nation's leading medical rehabilitation hospitals, has been awarded several honors for excellence in medical marketing. Kessler was the recipient of a Gold Aster Award for its website, "Defining Medical Rehabilitation," and a Silver Aster Award for its 60th Anniversary Video, "Kessler: A Remarkable Journey." In addition, Kessler received a national merit award for its website at the 26th Annual Healthcare Marketing Report's Advertising Awards program.
"Kessler is among the top in the nation for healthcare advertising expertise," said Melinda R. Lucas, Aster Awards Program Coordinator. More than 3000 entries were judged by an independent panel of marketing professionals and Kessler scored in the top 5% based on criteria that included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
"We are honored that our work has been recognized by these prestigious marketing awards programs," said Gail Solomon, AVP, Corporate Communications, Kessler Institute. "More importantly, however, we are pleased that our new website, which includes the hospital's anniversary video, has become an important and dynamic resource for individuals who have experienced a stroke, spinal cord injury, brain injury, amputation or orthopedic condition and require rehabilitation."
Kessler's recently redesigned website provides information and insight on the benefits of acute rehabilitation and the many specialized programs and services available to patients and their families. The easy-to-navigate site also includes video tours of Kessler's campuses, inspiring patient profiles, valuable news stories, and a career center for job-seekers.
The special anniversary video chronicles Kessler's 60 years of leadership in the field of medical rehabilitation. Set against a backdrop of world and national events, the video highlights Kessler's growth from a 16-bed facility to the largest single rehabilitation hospital in the country.